Onirik

What A Brain Reprogramming Emulation Technology Project Looks Like

A Brain Reprogramming Emulation Technology (BRET) engagement is a three to four month process divided into five phases. Phases 1-4 are Onirik led and client supported. In Phase five the roles are reversed.

Phase 1 - Situation Assessment

The Situation Assessment process lasts between four and eight weeks depending on project complexity and scope and typically involves the following steps:

Interviews

Discussions with Senior Executives to discover the desired performance in the target areas of concern, why this is important, and how this ties to the value of the company.

Discussions with Subject Matter Experts to craft a description of the company’s work in its major functional activities such as Business Development, Technical Services, Projects, Operations, Finance, Legal and Corporate. We also explore alternative ways of looking at your company’s functional building blocks.

Workflows Review

We analyse select company documents and sample and map how the different silos get work done. We look at tools and artefacts and work flow.

Tour Of Facilities

This allows us to build a scale model of your operation for use in the simulation.

Industry Review

We review external literature on your Industry to identify business performance parameters relevant to improved company performance. We also conduct a literature review of relevant but as yet unexploited innovations.

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Analysis

We complete a content analysis of all material to identify:

• Constraints and challenges that affect material progress towards a non-negotiable goal;
• Best achievable outcomes for improved performance and their impact on market cap, growth rate, stock, etc. (validation or revision of a Non Negotiable Goal); and
• High level emulation design, cascading strategy and metrics support.
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Presentation Of Findings

We present our findings and progress to the sponsor and sponsor signs off on phase 2.

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Phase 2 - Design And Set Up

In this Phase the Brain Reprogramming Emulation exercise is designed. The design process lasts between four and eight weeks depending on project complexity and scope. The simulation will be composed of a mix of cognitive remodelling design elements:

• Physical artefacts which will have compelling meaning for participants;
• Technologies that generate and support the information needs of participants; and
• Explicit highly visible metrics and tracking systems that will tell participants how they are performing against their goals.
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Phase 3 - Intervention

The Brain Reprogramming Emulation is typically a two-day exercise designed to replicate the company’s ‘problem space’. It is delivered to groups or a group of up to 40 participants.

The simulation is not a computer game, but rather is an actual miniature physical or 3D virtual environment with major elements of the participants’ workplace represented.

Phase 4 - Debrief Of Results With Client

Following the Brain Reprogramming Emulation exercises, we present the results and discuss our recommendations with the key stakeholders.

Phase 5 - Cascading & Integration

Demonstrable learning continues to take place for about 8 weeks after the BRET. At the end of that period, we interview the participants by telephone and using relevant cognitive probes to assess their progress and learning.

During Phase 5, the two to three months after the intervention, participants employ and integrate their new thinking and decision making patterns within the organisation.

Feedback tools are used to monitor progress on behavioural change and goals. Culture may shift, productive behaviours and problem solving will improve and business results will show improvement. Coaching and support is provided as required during the integration period.

The results of the engagement will become embedded in the organisation as success patterns which, over time, will be reflected in the company’s production, revenue, profit, cash flow, share price or other quantifiable and valuable performance metrics.