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BRET FAQ's
Some people understand BRET right away. The beauty and simplicity of Brain Reprogramming so resonated with you that you could already see how this could literally change everything, and not just in your work environment.
Some of have shared heart wrenching ‘war stories’ of gross waste within organisation and the failure of traditional change management methods to remedy anything. Many report urgent problems that need urgent effective and novel solutions. You said "Repeating the same old things and expecting different results was a mark of insanity."
And many more have asked for more information on the neuroscience of Brain Reprogramming and asked us how Brain Reprogramming Emulation Technology (BRET) actually works in practice. We thought we would address the most common questions here.
Q1. How does the brain reprogram itself?
In brief, in response to sensory input, every moment of our lives, our brain’s neurons are constantly making new connections, strengthening old connections or weakening existing connections.
The pattern of firing of our neurons gives us our experience of the world. The brain is purposeful and seeks to save energy and time, an essential survival advantage we have evolved courtesy of Darwin’s natural selection. One expression of this efficiency is the development of unconscious or automatic skills, unconscious habits and automatic reactions. Like many natural benefits, this automated economy and efficiency comes at a price. Brains can get stuck running behaviour patterns for many years on ‘automatic’ long after they cease to be useful, something we have all experienced with hard to break bad habits.
Our emulation work interrupts an individual’s automatic neuronal pattern of firing, stops certain neurons from firing together, and leverages brain plasticity to encourage them instead to fire with and connect to neurons that help get a new job done.
The brain is designed to learn life long, to solve problems, achieve goals and reorganise itself. For example, once a difficult problem has been solved, the brain releases highly pleasurable endorphins, essentially rewarding its self. This reward system reinforces problem solving behaviour, thus strengthening the new neural connections and weakening the old ones until they disconnect altogether from lack of use. Similarly when our brain repeatedly fail to achieve goals we have unpleasant feelings and prime ourselves to extinguish useless behaviour.
If you would like to know more about the science of neuroplasticity upon which our work is based, we recommend that you read “The Brain That Changes Itself” by Norman Doidge and “Kluge” by Gary Marcus, both excellent and engaging works written in layman’s terms.
Q2. How does a Brain Reprogramming Emulation work?
A Brain Reprogramming Emulation is a multi-part engagement. It starts with a situation assessment to qualify and quantify the organisational systems and establish a Non-Negotiable Goal. It culminates in a two-day emulation exercise designed to replicate the organisation’s ‘problem space’. The emulation is based on the new science of neuroplasticity which has proven that it is possible to reprogram one’s brain in the span of a sleep cycle - literally overnight.
The emulation is conducted in a miniature physical or 3D virtual environment that simulates the real world. Time is compressed so that 20 minutes = 1 month. The participants go through the exercise of running the emulated organisation month by month and naturally fall back on their old mental schemes. As a result, they invariably and repeatedly fail to achieve the new Non-Negotiable Goal at the end of Day 1.
While they sleep, their brain reorganises itself by changing neural connections (as explained in 1. above) and it plots several proto-strategies to experiment with.
On Day 2, the participants go through an even more challenging and accelerated exercise, they employ their new neural connections and they invariably achieve the Non Negotiable Goal by mid-afternoon.
Since the results are immediate and permanent, the participants change the way they approach and perform their tasks as soon as they return to work. There is no need for further learning, practicing, coaching or coaxing of any kind. The organisation begins immediately and consistently to realise the desired outcomes, improvements and gains, typically in the 200%-400% range year after year.
In the Mining Industry, for instance, a Brain Reprogramming Emulation will provide ‘twice the throughput at half the cost’ (a 400% improvement) reliably and predictably, without changing headcount. Typically such projects deliver hundreds of millions of dollars in additional profit and the investment pays for itself at least ten times in the first year and typically more than 100 times within one to three years.
We have developed a comprehensive PowerPoint Presentation that illustrates how an emulation project works in practice. It covers four different case studies, shows the financial performance improvement in each case, explains the main psychological and neurological mechanisms that make Brain Reprogramming work, and provides a road map of a typical Brain Reprogramming Emulation engagement. Use the contact us link on this web site to request to see the presentation.
Q3. What is the difference between a ‘simulation’ and an ‘emulation’?
There is an important difference between a ‘simulation’ and an ‘emulation’.
Simulators usually train a very specific skill, like how to drive a truck or a shovel safely and productively. In a simulator, accuracy and detail are very important. The unit of analysis is the truck or shovel, and there is a prescribed ‘right way’ of operating. The simulator trains and adds to the skill base of the individual. But it does not change how the individual relates to the business that they are an important part of, nor their role in it.
By contrast, an emulation is more like a broad sketch of the business as a whole, and it takes the perspective up a level from a pure simulation. Here, the unit of analysis is the business. Accuracy and detail are less important in the representation of the emulation elements. Rather, the emulation focuses on the mechanics and choreography of how the moving parts of the business and the data stream fit together.
The emulation does not ‘add’ new skills. It enlarges the decision-making framework in which existing expertise can be redeployed.
Perhaps most importantly, in the emulation there is no prescribed right way of operating, no predefined path for the participants to follow or find. There are potentially many paths that will result in the successful achievement of the new Non-Negotiable Goal. As a result, the organisation learns how to solve novel problems on its own without having them prescribed from outside. Many senior leaders consider this is a significant additional benefit.
What does that mean in practice? Our 'emulations' do not 'teach' in the additive sense; instead, they allow you to leverage your existing expertise and to see and do things that had never occurred to you and your teammates before.
Once participants have been through the two-day emulation exercise, their brains are 'rewired'. They see the business as a whole, and align how they operate in it with the wider business goals. And they begin to apply the new culture of practice as soon as they go back to work. This new culture is the famous and elusive “everyone rowing in the same direction.”
Q4. Can I use your Brain Reprogramming Emulation Technologies on multiple mine sites to achieve the same performance improvement at each site?
Yes you can. We have designed our Brain Reprogramming Emulation Technologies for scalability:
This means that once a model of the emulation has been built for one mine, it can be adapted to other mines with modest modifications of operating parameters like grade, production, recoveries and so on. The emulation can also be replicated and run over and over again for more employees, divisions, subsidiaries, etc. to solve specific problems within the organisation. New applications to address other problems or optimise new business opportunities can be developed and replicated in the same manner, cascaded, integrated and supported as needed.
Q5. My company is a systems/services provider to the Mining Industry. Can I use your Brain Reprogramming Emulation Technologies to improve the results that my clients derive from my systems/services?
Yes you can. Our technologies can be designed and developed to your specifications as enabling technologies to facilitate the delivery, implementation and deployment of your systems/services, and to vastly improve your clients’ experience, results and satisfaction.
Typically, we work with your staff to design and deliver your first client emulation, training them every step of the way in the process, while we adapt our technologies to your specifications. Using the tools and frameworks from the first emulation, your staff design, develop and deliver the second emulation with our help, and by the third emulation, we stand by and monitor while they do it on their own using your customised emulation enabling technology.
For example, in one project emulation was used to help deploy a Computer Maintenance Management System (CMMS) and move a large urban transit authority from reactive maintenance to a preventative maintenance paradigm. The project was a great success.
A comparison between 17 “test” sites that were trained using the emulation and one “control” site that received standard software user training showed:
Q6. What guarantees do I have that your technologies will deliver on their promise?
Our track record provides some assurance for you. More than 8000 people have been through these exercises in more than 30 companies and there has never been a group who did not exhibit marked performance improvements along targeted goals.
We also offer you two ways to de-risk your investment:
The foregoing information represents but a sampling of the questions we have received; if you have other questions - contact us using the links below.
Some of have shared heart wrenching ‘war stories’ of gross waste within organisation and the failure of traditional change management methods to remedy anything. Many report urgent problems that need urgent effective and novel solutions. You said "Repeating the same old things and expecting different results was a mark of insanity."
And many more have asked for more information on the neuroscience of Brain Reprogramming and asked us how Brain Reprogramming Emulation Technology (BRET) actually works in practice. We thought we would address the most common questions here.
Q1. How does the brain reprogram itself?
In brief, in response to sensory input, every moment of our lives, our brain’s neurons are constantly making new connections, strengthening old connections or weakening existing connections.
The pattern of firing of our neurons gives us our experience of the world. The brain is purposeful and seeks to save energy and time, an essential survival advantage we have evolved courtesy of Darwin’s natural selection. One expression of this efficiency is the development of unconscious or automatic skills, unconscious habits and automatic reactions. Like many natural benefits, this automated economy and efficiency comes at a price. Brains can get stuck running behaviour patterns for many years on ‘automatic’ long after they cease to be useful, something we have all experienced with hard to break bad habits.
Our emulation work interrupts an individual’s automatic neuronal pattern of firing, stops certain neurons from firing together, and leverages brain plasticity to encourage them instead to fire with and connect to neurons that help get a new job done.
The brain is designed to learn life long, to solve problems, achieve goals and reorganise itself. For example, once a difficult problem has been solved, the brain releases highly pleasurable endorphins, essentially rewarding its self. This reward system reinforces problem solving behaviour, thus strengthening the new neural connections and weakening the old ones until they disconnect altogether from lack of use. Similarly when our brain repeatedly fail to achieve goals we have unpleasant feelings and prime ourselves to extinguish useless behaviour.
If you would like to know more about the science of neuroplasticity upon which our work is based, we recommend that you read “The Brain That Changes Itself” by Norman Doidge and “Kluge” by Gary Marcus, both excellent and engaging works written in layman’s terms.
Q2. How does a Brain Reprogramming Emulation work?
A Brain Reprogramming Emulation is a multi-part engagement. It starts with a situation assessment to qualify and quantify the organisational systems and establish a Non-Negotiable Goal. It culminates in a two-day emulation exercise designed to replicate the organisation’s ‘problem space’. The emulation is based on the new science of neuroplasticity which has proven that it is possible to reprogram one’s brain in the span of a sleep cycle - literally overnight.
The emulation is conducted in a miniature physical or 3D virtual environment that simulates the real world. Time is compressed so that 20 minutes = 1 month. The participants go through the exercise of running the emulated organisation month by month and naturally fall back on their old mental schemes. As a result, they invariably and repeatedly fail to achieve the new Non-Negotiable Goal at the end of Day 1.
While they sleep, their brain reorganises itself by changing neural connections (as explained in 1. above) and it plots several proto-strategies to experiment with.
On Day 2, the participants go through an even more challenging and accelerated exercise, they employ their new neural connections and they invariably achieve the Non Negotiable Goal by mid-afternoon.
Since the results are immediate and permanent, the participants change the way they approach and perform their tasks as soon as they return to work. There is no need for further learning, practicing, coaching or coaxing of any kind. The organisation begins immediately and consistently to realise the desired outcomes, improvements and gains, typically in the 200%-400% range year after year.
In the Mining Industry, for instance, a Brain Reprogramming Emulation will provide ‘twice the throughput at half the cost’ (a 400% improvement) reliably and predictably, without changing headcount. Typically such projects deliver hundreds of millions of dollars in additional profit and the investment pays for itself at least ten times in the first year and typically more than 100 times within one to three years.
We have developed a comprehensive PowerPoint Presentation that illustrates how an emulation project works in practice. It covers four different case studies, shows the financial performance improvement in each case, explains the main psychological and neurological mechanisms that make Brain Reprogramming work, and provides a road map of a typical Brain Reprogramming Emulation engagement. Use the contact us link on this web site to request to see the presentation.
Q3. What is the difference between a ‘simulation’ and an ‘emulation’?
There is an important difference between a ‘simulation’ and an ‘emulation’.
Simulators usually train a very specific skill, like how to drive a truck or a shovel safely and productively. In a simulator, accuracy and detail are very important. The unit of analysis is the truck or shovel, and there is a prescribed ‘right way’ of operating. The simulator trains and adds to the skill base of the individual. But it does not change how the individual relates to the business that they are an important part of, nor their role in it.
By contrast, an emulation is more like a broad sketch of the business as a whole, and it takes the perspective up a level from a pure simulation. Here, the unit of analysis is the business. Accuracy and detail are less important in the representation of the emulation elements. Rather, the emulation focuses on the mechanics and choreography of how the moving parts of the business and the data stream fit together.
The emulation does not ‘add’ new skills. It enlarges the decision-making framework in which existing expertise can be redeployed.
Perhaps most importantly, in the emulation there is no prescribed right way of operating, no predefined path for the participants to follow or find. There are potentially many paths that will result in the successful achievement of the new Non-Negotiable Goal. As a result, the organisation learns how to solve novel problems on its own without having them prescribed from outside. Many senior leaders consider this is a significant additional benefit.
What does that mean in practice? Our 'emulations' do not 'teach' in the additive sense; instead, they allow you to leverage your existing expertise and to see and do things that had never occurred to you and your teammates before.
Once participants have been through the two-day emulation exercise, their brains are 'rewired'. They see the business as a whole, and align how they operate in it with the wider business goals. And they begin to apply the new culture of practice as soon as they go back to work. This new culture is the famous and elusive “everyone rowing in the same direction.”
Q4. Can I use your Brain Reprogramming Emulation Technologies on multiple mine sites to achieve the same performance improvement at each site?
Yes you can. We have designed our Brain Reprogramming Emulation Technologies for scalability:
- We develop a replicable model of the first simulation exercise to be used over and over again throughout the organisation;
- We conduct these simulation exercises in a physical or virtual 3D environment to ensure they map to the real world;
- We cascade implementation through the organisational hierarchy and we train all new hires in the new culture of practice to ensure integration through the organisation;
- )We develop and provide on going training, e-training tools, ‘train the trainer’ workshops and documentation, work process software, data and analytics engines and new planning frameworks so you can become self sufficient with the technology;
- We develop further applications to address other problem areas within the organisation.
This means that once a model of the emulation has been built for one mine, it can be adapted to other mines with modest modifications of operating parameters like grade, production, recoveries and so on. The emulation can also be replicated and run over and over again for more employees, divisions, subsidiaries, etc. to solve specific problems within the organisation. New applications to address other problems or optimise new business opportunities can be developed and replicated in the same manner, cascaded, integrated and supported as needed.
Q5. My company is a systems/services provider to the Mining Industry. Can I use your Brain Reprogramming Emulation Technologies to improve the results that my clients derive from my systems/services?
Yes you can. Our technologies can be designed and developed to your specifications as enabling technologies to facilitate the delivery, implementation and deployment of your systems/services, and to vastly improve your clients’ experience, results and satisfaction.
Typically, we work with your staff to design and deliver your first client emulation, training them every step of the way in the process, while we adapt our technologies to your specifications. Using the tools and frameworks from the first emulation, your staff design, develop and deliver the second emulation with our help, and by the third emulation, we stand by and monitor while they do it on their own using your customised emulation enabling technology.
For example, in one project emulation was used to help deploy a Computer Maintenance Management System (CMMS) and move a large urban transit authority from reactive maintenance to a preventative maintenance paradigm. The project was a great success.
A comparison between 17 “test” sites that were trained using the emulation and one “control” site that received standard software user training showed:
- Every test depot was able to become fully independent within six weeks of implementation. After 8 months, the control site implementation was declared a failure. (Industry norms were 12-18 months per site and 30% success rate.)
- The test sites were coding at the greatest level of detail in the bill of material (an unprecedented result in the transport industry). This indicated that the mechanics understood the uses the CMMS made of the data and were coding appropriately.
- The test sites had higher and continually improving performance measured by Mean Distance between Failure (MDBF) while control sites had decreasing performance.
- The test sites had a concurrent increase in first pass success on repairs.
Q6. What guarantees do I have that your technologies will deliver on their promise?
Our track record provides some assurance for you. More than 8000 people have been through these exercises in more than 30 companies and there has never been a group who did not exhibit marked performance improvements along targeted goals.
We also offer you two ways to de-risk your investment:
- 1. We conduct a situation assessment to determine the determine the feasibility and value of the emulation:
A situation assessment is an intensive research activity which is designed to successfully identify and evaluate constraints in your internal and external business environment, calculate the impact on the value proposition when the constraints are removed, and highlight the main strategic decisions that have to be addressed in the emulation.
We then meet with you to review our results and recommendations, and give you the opportunity to decide whether or not to proceed with the emulation based on the value and feasibility of the Non-Negotiable Goal you wish to achieve.
2. We get paid according to the results we deliver:
In a performance improvement project, we engage with you in a joint exercise to achieve agreed measurable results. We become your “business partner” to ensure that you accomplish the promised improvement and your investment is directly linked to the agreed measurable results of your project.
The investment is split into two parts. A portion is paid up front or in progress payments during the project. The balance is linked to the achievement of an agreed result on successful project completion, typically within 16 weeks from start of project. Your investment is also linked to the financial value of the project for you. This approach ensures you can forecast and guarantee the project return on investment and payback period.
Clearly, in order to work this way, we are fully confident that we can deliver on our promise. Once our clients understand the details of how this pricing model works, they typically say to us: “We should have contracts like this with all our suppliers where they get paid according to the value of the results they deliver.”
The foregoing information represents but a sampling of the questions we have received; if you have other questions - contact us using the links below.
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